A focused growth partner
for U.S. roofing operators.
Gerin Partners builds marketing systems for roofing companies. Not generic campaigns, not a directory listing, not another lead vendor, a complete infrastructure of paid ads, landing pages, automated follow-up, and appointment generation, designed around how roofing actually operates.
Built around the way roofing actually runs.
Most marketing agencies treat roofing like any other service business. We don't. We've built our work around the realities of a roofing operation, busy estimators, rolling crews, weather-driven urgency, and the constant tension between lead volume and capacity.
Our focus is narrow on purpose. By working with roofing companies exclusively, we can move faster, build stronger campaigns, and bring real pattern recognition from one market to the next.
We aren't trying to be the biggest agency. We're trying to be the most useful partner an operator has to grow predictably and keep more of what they earn.
Four ideas everything we build is grounded in.
Marketing should be measurable
If we can't tie spend to leads, appointments, and pipeline, it's not strategy, it's hope. Every dollar gets tracked.
Leads are only useful with follow-up
A great ad with a broken follow-up system is a refund waiting to happen. We build both at the same time.
Built around your market and offer
Cookie-cutter campaigns don't work in roofing. Service area, capacity, offer, and crew structure shape the build.
The goal isn't traffic. It's booked opportunities
Clicks don't pay payroll. We measure success in qualified appointments and recovered revenue.